Getting banned from the Super Bowl just might be the best thing that ever happened to gun manufacturer Daniel Defense.
It recently submitted a Super Bowl commercial, but the ad apparently has been rejected – so it went where any other ad would go: The Internet.
The ad has now gone viral. It features a war veteran who is recently home from duty. It shows the man hugging his wife, and then peering in on his baby girl.
In the voice over, he talks about his family being the center of his world and says protecting them is his priority.
The commercial closes on a black screen featuring the company's name and a silhouette of a rifle. The NFL has a policy that forbids advertising guns.
"Firearms, ammunition or other weapons are prohibited; however, stores that sell firearms and ammunitions will be permitted, provided they sell other products and the ads do not mention firearms, ammunition or other weapons," the policy reads.
The company is standing by its ad. It says the commercial meets the requirements.
They have a brick-and-mortar store, where they sell clothing and products other than guns, and the commercial never mentions or shows a gun.
See the ad on YouTube: http://www.youtube.com/watch?v=eJs_c3Phfdo