I-Team: 'Pinkwashing' warning - Atlanta News, Weather, Traffic, and Sports | FOX 5

I-Team: 'Pinkwashing' warning

Posted: Updated:

It's October, and pink is everywhere.  In honor of Breast Cancer Awareness Month, everyone from family members to football players are posing in pink.  And while good charities are raising money, the FOX 5 I-Team wants to warn you about something called "pinkwashing."

Nearly 40,000 women will die this year because of breast cancer.  Companies like Delta Airlines are on board to raise awareness by painting their planes' tails pink.  In the NFL, most players are flashing pink, too. 

Many people also want to donate to charities that give money to research, but you need to be on the lookout for what the Better Business Bureau calls "pinkwashing."  This describes "unscrupulous companies that claim to support breast cancer," but really don't put donations toward any charity. 

Just last May, the Coalition Against Breast Cancer was shut down for defrauding the public.  Investigators say the so-called charity collected about $10 million for research, education and detection.  Out of the millions collected, only 40 women got mammograms.  The rest, they say, went into their pockets. 

If you want to donate to a breast cancer cause, ask how much money goes to the program.  A "portion of the proceeds" is not an answer you want.  You want to know what percentage of the money collected goes to the actual cause.

To find out more information on giving to responsible charities, we recommend the following links:

Better Business Bureau: Charities and Donors


Charity Navigator


  • I-Team Story ArchiveMore>>

  • Fox 5 I-Team

    Cheap vs. Frugal

    Cheap vs. Frugal

    Wednesday, April 23 2014 9:15 AM EDT2014-04-23 13:15:25 GMT
    There is nothing wrong with saving a buck, but can you cross the line? There is a difference between being cheap and being frugal.
    There is nothing wrong with saving a buck, but can you cross the line? There is a difference between being cheap and being frugal.
  • Fox 5 I-Team

    Save on Vacation

    Save on Vacation

    Monday, April 21 2014 9:56 AM EDT2014-04-21 13:56:05 GMT
    Thinking about vacation is a lot of fun. Thinking about what it'll cost you is not so fun. Here are some ideas for cutting costs.
    Thinking about vacation is a lot of fun. Thinking about what it'll cost you is not so fun. Here are some ideas for cutting costs.
  • Get Financially Fit: A Step-By-Step Plan

    Get Financially Fit: A Step-By-Step Plan

    Monday, April 14 2014 9:15 AM EDT2014-04-14 13:15:13 GMT
    April is Financial Literacy Month, so it's time to think about getting financially fit.  Let's start with two questions. Do you know how much you spend each month?  How much of your check should you save?
    April is Financial Literacy Month, so it's time to think about getting financially fit.  Let's start with two questions:  Do you know how much you spend each month?  How much of your check should you save?
  • Contact the FOX 5 I-Team

    * denotes required fields

    We're sorry, but only one entry is allowed per person.
    Thank you for your continued interest.

    Thanks for contacting FOX 5.  To reach our newsroom by phone, please call (404) 898-0100.

  • Good Day ArchiveMore>>

  • Dine Out for Project Open Hand

    Dine Out for Project Open Hand

    Wednesday, April 23 2014 9:39 AM EDT2014-04-23 13:39:13 GMT
    Head out to the a participating restaurant to celebrate the 22nd anniversary of Dining Out For Life.
    Head out to the a participating restaurant to celebrate the 22nd anniversary of Dining Out For Life.
  • Fox 5 I-Team

    Cheap vs. Frugal

    Cheap vs. Frugal

    Wednesday, April 23 2014 9:15 AM EDT2014-04-23 13:15:25 GMT
    There is nothing wrong with saving a buck, but can you cross the line? There is a difference between being cheap and being frugal.
    There is nothing wrong with saving a buck, but can you cross the line? There is a difference between being cheap and being frugal.
  • Mountain Festival Brings Music, Dancing To Dahlonega Square

    Mountain Festival Brings Music, Dancing To Dahlonega Square

    Wednesday, April 23 2014 9:08 AM EDT2014-04-23 13:08:13 GMT
    The North Georgia town of Dahlonega is best-known for its gold. But this weekend, music will bring more than 50,000 people to the historic town square.
    The North Georgia town of Dahlonega is best-known for its gold. But this weekend, music will bring more than 50,000 people to the historic town square.
Powered by WorldNow

1551 Briarcliff Rd., NE
Atlanta, GA 30306

Main Number: (404) 875-5555
News Tips: (404) 898-0100

Didn't find what you were looking for?
All content © Copyright 2000 - 2014 Fox Television Stations, Inc. and Worldnow. All Rights Reserved.
Privacy Policy | Terms of Service | Ad Choices
.