Chick-fil-A 'fruitcake' flyer causes controversy - Atlanta News, Weather, Traffic, and Sports | FOX 5

Chick-fil-A 'fruitcake' flyer causes controversy

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CHAMBLEE, Ga. -

Chick-fil-A is at the center of controversy again with the gay and lesbian community. An advertising flyer distributed by one of its franchises uses a word critics consider to be a gay slur.

A flyer from a Chamblee Chick-Fil-A reads "only a fruitcake wouldn't love our party trays!"

A gay blogger posted a picture of the flyer on his website.

The store made the flyer to advertise its holiday catering services, but some customers find it distasteful.

"I think that it's offensive to the gay community and they should change that campaign. It's not right," said DeAndra Temple.

Nico Stoerner is chief writer for Fenuxe, a magazine for the LGBT community. He says Chick-fil-A should have learned from its missteps earlier this year.

"I think that after having so recently offended the LGBT community and, with the obvious double entendre, the double meaning of this phrase, using the word 'fruitcake' was a very poor choice of words," said Stoerner.

Chick-fil-A released a statement saying the locally-owned and operated restaurant has been using that flyer for the last five years and that it was simply a play on words, referring to the traditional holiday food.

"The idea that it's in reference to the holidays actually, I think is a very poor one considering that Halloween hasn't even passed yet. And there's definitely this tongue and cheek - wink, wink - nudge, nudge - feel to this advertisement," said Stoerner.

But other Chick-fil-A customers don't find the flyer offensive and say sometimes you just have to accept a company at its word.

Chick-fil-A Executive Vice President and Chief Marketing Officer Steve Robinson's full statement said, "This is an advertisement that a locally owned and operated restaurant has been using for the past five years to promote Chick-fil-A's catering options during the holidays.  It was simply a play on words referring to the traditional holiday food, and the restaurant had no intention of offending anyone whatsoever.  We regret the flyer may have been taken out of context."

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