MARTA is unveiling a new initiative to help remind customers of common courtesy rules to follow while using public transportation.
The main objective of the initiative is to raise awareness about the importance of treating everyone who uses MARTA with mutual respect and dignity.
The initiative aims to reinforce existing etiquette guidelines that, for example, prohibits playing loud music, bans panhandling and reserves accessibility seating on trains and buses for elderly passengers and customers with physical challenges.
These key areas of concern were identified through ongoing customer surveys that measure overall satisfaction with MARTA's service.
Eye-catching signage will be posted in MARTA vehicles and in stations with messages such as:
"No they can't spare a dollar. Don't beg on MARTA." "Make Mom proud. Train crowded? Designated seats are for elderly and disabled."
With the new reminders posted, MARTA hopes to provide a more comfortable transit environment, to encourage new ridership, to retain regular customers and minimize the potential for confrontations.
In addition to system-wide signage, viral videos and a video contest are also planned to help engage the public in reinforcing courtesy messages. Additional information regarding the video elements of the initiative will be released in the coming months.
