Adidas drops 'shackle shoe' after criticism - Atlanta News, Weather, Traffic, and Sports | FOX 5

Adidas drops 'shackle shoe' after criticism

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The JS Roundhouse Mids, pictured on the Adidas Originals Facebook page, appear to have bright orange shackles. (Photo from Adidas Original Facebook page) The JS Roundhouse Mids, pictured on the Adidas Originals Facebook page, appear to have bright orange shackles. (Photo from Adidas Original Facebook page)

Adidas cancelled plans for a new sneaker after drawing intense criticism. Some called it racist and said it invoked images of slavery.

The JS Roundhouse Mids, pictured on the Adidas Originals Facebook page, featured bright orange shackles. The tagline under the photo reads, "Got a sneaker game so hot you lock your kicks to your ankles?"

The shoes, nicknamed the "shackle sneaker,' weren't scheduled to be released until August, yet when Adidas posted a photo of the sneakers on their Facebook page, comments began flooding in.  

More than 2,000 people had responded on Adidas' Facebook page by Monday afternoon, some saying they were offended by the shoes.

Some even called for a boycott of the company.

"More glorification of the criminal aspect of our society, like baggy pants, tattoos, etc. I do hope the company decides to pull these from production and do not sell them," wrote user Jo Carol.

On FOX 5's Facebook, some users said they took issue with another aspect of the shoes.

"Yes, I'm offended because they are impossibly ugly!" wrote Jeffery McIntyre.

Some local shoppers say that the buzz over the sneaker is exactly what Adidas wanted.

"As far as coming up with a product that generates controversy, controversy generates marketing and sales, it makes sense," said Mister Saffold.

Patrick Morrison has sold shoes and worked with Adidas for years. He understands that craziness sells, but he thinks this one missed the mark.

"I think they should look at the whole program. I think they should just squash the program and offer an apology," said Morrison.

Late Monday, Adidas announced it was dropping plans for the shoe's release.

In the statement released by Adidas, the company Said, "Since the shoe debuted on our Facebook page ahead of its market release in August, Adidas has received both favorable and critical feedback.

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