The White Castle scented candle is infused with the smell "steam-grilled-on-a-bed-of-onions" burgers. (White Castle)
The White Castle scented candle is infused with the smell "steam-grilled-on-a-bed-of-onions" burgers. (White Castle)
Updated: Friday, 07 May 2010, 9:19 AM EDT
Published : Friday, 07 May 2010, 9:19 AM EDT
(NewsCore) - White Castle, which markets itself as America's first burger chain, sold out of its slider-scented charity candles online just two days after posting them, it emerged Friday.
The cult-favorite fast food joint still had some of its "steam-grilled-on-a-bed-of-onions-scented candles" available in-store, but supplies of the beefy delights are going fast. The candle features the chain's logo and is designed to resemble the signature cardboard sleeve of White Castle's burgers.
"It's the ultimate gift for Castle lovers everywhere," Jamie Richardson, vice president of corporate relations, said of the $10 candles.
"White Castle fans from around the country have responded so enthusiastically that our online inventory sold out in record time. Best of all, net proceeds from all candle sales will be donated to Autism Speaks."
The joint venture between White Castle and North America's largest autism research and advocacy organization coincided with the 18th annual celebration of National Hamburger Month.
White Castle teamed up with the "queen of home fragrances" Laura Slatkin, founder of Nest Fragrances, to develop the candle. Slatkin sits on the board of Autism Speaks.
"When I think of truly superior aromas, I think of the aroma of a freshly-grilled White Castle hamburger -- life just doesn't get better than that," Slatkin said. "We have captured that exact essence in our White Castle candle."
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